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Apple roasts its competitors with a savage ad at CES 2019

‘What happens on your iPhone, stays on your iPhone’

A monorail train plastered with a Google advertisement passes a giant sign from Apple on a building as preparations are underway for the CES 2019 show, January 6, 2018 in Las Vegas, Nevada. Apple is taking a shot at rivals such as Google on the data privacy front with the message reading "What happens on your iPhone stays on your iPhone" in a turn of Sin City's famous line: "What happens in Vegas stays in Vegas." (Photo credit should read ROBYN BECK/AFP/Getty Images)

Apple isn’t attending CES this year (because we know they don’t), but their presence was felt strongly because of their ad on a 13-storey building just near the Las Vegas Convention Center, where CES 2019 is set to kick off Tuesday, putting its privacy policy in terms people there could understand.

‘What happens on your iPhone, stays on your iPhone’, is a wacky yet a bold take to an age-old saying that we all know about the sin city – “What happens in Vegas stays in Vegas.”

A monorail train plastered with a Google advertisement passes a giant sign from Apple on a building as preparations are underway for the CES 2019 show, January 6, 2018 in Las Vegas, Nevada. (Photo credit should read ROBYN BECK/AFP/Getty Images)

While it is not clearly indicated whom Apple is taking a shot at with its ad, rivals such as Google and Amazon were speculated to be the ones who the company is digging on, as both are expected to dominate this year’s show – and also the ones who have come under scrutiny last year about how they treat customers’ data.

It’s clear that 2018 was a shocking year for privacy in general. There were discoveries of multiple breaches in security, lots of (potential) spying, and problems that caused widespread concerns. We’re not naming anything, as you might already know some of it if you’re always on social media.

Apple products are known for being secure, as it is one of its main selling points.

Check out our special coverage of CES 2019 here.

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